Venture Challenge

VC Challenge had proven their concept with two free pilot cohorts. Now they needed to monetize and scale—but founder Virginia was the entire company.

She was doing everything: marketing, sales, partner management, program delivery, operations. She had big goals (100+ leads per cohort, multiple launches per year, building to exit), but zero infrastructure to get there.

The real problem? She needed to transform from solo founder to scalable SaaS business with repeatable GTM and operational systems that could grow without her doing everything.

‍‍We became their full-time growth partner, building and executing the complete GTM engine.

‍

Phase 1 | GTM Foundation (Months 1-3)

• Marketing Engine: End-to-end social media strategy, content creation, and scheduling
• Sales System: CRM implementation, pipeline management, funnel optimization
• Demand Generation: Multi-channel strategies driving qualified leads
• Growth Operations: Weekly strategic consulting, event production, asset creation
• Scaling Infrastructure: Built systems enabling Virginia to focus on high-value activities (partnerships, strategic sales) while we handle growth execution

‍

Phase 2 | Growth Execution (Ongoing)

• Built distinctive brand positioning in crowded VC education market
• Designed high-converting website optimized for B2B SaaS sales
• Developed custom learning platform for scalable course delivery
• Established initial GTM systems and processes

Revenue Growth

• €75,000 from first paid cohort (25 teams enrolled)
• €200,000+ first-year ARR from zero
• Sustainable revenue model with predictable cohort launches

‍

GTM Performance

• 170% of lead goal (170 vs. 100 target) in first 90-day campaign
• Multiple cohorts per year with repeatable demand generation
• Market leadership position in VC education space

‍

Operational Transformation

• Solo founder → scalable business: Virginia now focuses on strategy and partnerships while we execute growth
• 2+ year partnership: Ongoing collaboration proving sustained value and commitment to exit trajectory
• Exit-ready infrastructure: Systems, processes, and brand equity that increase company valuation